Marketing pulse
Top-line health for neo4j.com — traffic, engagement, and conversion across all channels.
Headline metrics
Traffic trend
Sessions over the selected period, split by channel
Channel mix
Share of all sessions
Top performing pages
Highest-traffic landing pages
Active campaigns
Sessions driven this period
Organic KPIs
SEO health, query intent, branded vs non-branded mix, and unrealised opportunities — where the search traffic is coming from and where it could come from.
Headline organic metrics
SEO performance trends
Impressions & clicks over time
Daily totals from Search Console
CTR & average position
Inversely related — improving one usually helps the other
Organic vs paid sessions
Weekly split over the period
Search engine share
Sessions by search engine
Branded vs non-branded
Brand vs non-brand share
Queries containing "neo4j" / brand terms vs everything else
Top branded queries
High-intent traffic that already knows you
Top non-branded queries
Discovery traffic — these are the SEO wins
Top organic landing pages
Sessions and engagement from organic search
Pages with biggest SEO opportunity
High impressions, low CTR — fix the title/meta and win
Top search queries
From Search Console — by impressions, with CTR and position
LLM & AI search visibility · coming soon
How neo4j.com surfaces in ChatGPT, Claude, Perplexity, Gemini, Grok
Once we wire up Gauge, this section will track LLM citations and answer-engine impressions site-wide — alongside the GSC numbers above. Treating LLM visibility as a first-class metric matters more every quarter as search behaviour shifts.
Conversions
Key events, conversion paths, and the pages that close the deal.
Conversion KPIs
Marketing funnel
From awareness to conversion
Conversion trend
Daily key events fired
Top converting pages
Pages with the most key events
Key events breakdown
Count and rate per event type
Conversion paths
Most common journeys that ended in a key event
Campaigns
Paid and tagged campaign performance — what's pulling its weight.
Campaign KPIs
Top campaigns by conversion rate
Sessions and key events per campaign
Spend efficiency
Paid vs organic conversions
All campaigns
Sortable performance overview
Audience
Who's visiting — geography, devices, and tech stack.
Audience KPIs
Top countries
Sessions by geography
Device split trend
Desktop vs mobile vs tablet over time
Browser
Operating system
New vs returning
Page Performance Inspector
Paste any page URL to get a full breakdown of how it's performing.
Performance overview
Channel & campaign attribution
Sessions by channel
Top traffic sources
Top campaigns driving traffic
Audience & landing context
Device split
New vs returning
Top countries
Top referring pages & external sites
Conversion behavior
Top events on this page
Where users go next
Scroll depth
Engagement quality
Exit rate over time
Before / After
Compare a page's performance before and after a redesign, content overhaul, or launch. Provide a change date — or let me try to detect it from the traffic pattern.
Compare a page's before & after
Enter the path of a page you've redesigned, pick the date it changed (or click Detect to auto-find the inflection point in its traffic), choose how many days to look at on each side, and hit Compare.