Blog Analytics
/blog/* on neo4j.com. Top performers, underperformers, content category mix, traffic sources, geography, and a post-level deep-dive tool. Built so the content team can see what's resonating, what's stalling, and where to invest the next post.
/blog/ page on the property, ranks them by performance, and lets you drill into any post for a full breakdown. Click Sign in to begin./blog/ page/blog/. Use this to see which content lanes are pulling weight./blog/. Impressions = times your blog appeared in a Google SERP. Clicks = times someone tapped through.neo4j, aura, cypher, …) are tagged so you can separate brand demand from organic discovery./blog/your-post-title/). Returns 90 days of daily traffic, the source mix, the country mix, engagement quality, and a comparison vs the blog average.What you're looking at
Every page on the property whose path begins with /blog/ is treated as a blog post. The dashboard pulls live GA4 data for these pages, ranks them, slices them by category and source, and gives you a tool to dig into any one post.
The metrics, briefly
Views — total page views for the post. Sessions — distinct visits where the post was viewed at least once. Users — distinct people. Engagement time — average time a user actively spent on the page per session. Engagement rate — the share of sessions GA4 classifies as "engaged" (10+ seconds, or a conversion, or 2+ page views). A high engagement rate on low traffic is more interesting than the opposite.
How to use "underperformers"
The list is sorted by biggest percentage drop in views, current period vs prior period. Posts that lost momentum are candidates for: (a) a content refresh — update stats, examples, or screenshots and re-publish; (b) a redirect — if the content is obsolete, redirect to its replacement; (c) retirement — if the post no longer earns its keep, take it out of the sitemap. Posts under 50 views in the prior period are filtered out to keep the list useful — a 100% drop on 3 views isn't a story.
How to use "concentration"
The Pareto curve answers: does our blog rely on a handful of hits, or is the traffic spread evenly? If the top 10% of posts deliver 80% of views, the blog is hit-driven and the next investment is replicating the formula behind those hits. If the top 10% delivers only 20%, the blog is broad-and-flat and the investment is in lifting the long tail.
Caveats
Categories are inferred from URL structure — if your blog URLs don't include a category segment, that section will simply show "(none)" for most posts. Search-driven traffic shows up under "Organic Search" in the sources table; for keyword-level visibility, pair this with the Marketing Analytics dashboard's Search Console tab. And bot traffic, especially crawlers indexing the blog, can inflate page views without sessions following — if you see a category with a high views-per-session ratio that doesn't match reader behaviour, suspect bots.